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Elements and Performance Criteria

1. Conduct market research
   • Target for market research is selected and research parameters developed
   • Market research activity and evaluation strategy are planned and documented
   • Research into TCF market is conducted and outcomes documented
   • Research findings are analysed and potential opportunities identified
2. Analyse TCF market opportunities
   • Research findings are analysed against domestic and global trends to assess impact on potential opportunities
   • Feasibility studies are conducted to assess opportunities
   • Opportunities are discussed with team members and members of the TCF supply chain to gain feedback
   • Concepts are developed to explore TCF opportunities
3. Conduct tests on TCF concepts
   • Tests are conducted on materials, fabrics, products or processes to assess viability of concepts
   • Technical knowledge of TCF materials and production processes is applied to test rigor of concepts
   • Sample products are developed to test concepts with key personnel and target market
4. Prepare a strategic plan
   • A strategic plan, including budget, is developed to explore TCF market opportunities
   • Plan is presented to key personnel to gain feedback and support
   • Strategic plan is finalised

Required Skills

This describes the essential skills and knowledge and their level

Demonstrates knowledge of domestic TCF market trends global TCF market trends the interrelationship between local and global markets the opportunities in marketing products in the TCF Industry the limitation of the collection of market research data ethical standards when collecting and collating market research data different target markets and the opportunity to identify niche markets formal report writing when undertaking strategic plan test procedures to assess quality of materials and products OHS practices including hazard identification and control measures quality practices workplace practices

Demonstrates skill to read interpret and TCF market information maintain accurate records undertake market research collate surveys analyse information conduct tests on TCF products develop accurate records and reports communicate within the workplace sequence operations determine specifications analyse information carry out work according to OHS practices

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria Required Skills and Knowledge the Range Statement and the Assessment Guidelines for the Training Package
Critical aspects of evidence to be considered	Demonstrates skills and knowledge to distinguish between different TCF Market segments apply marketing principles in a TCF context to establish market trends and opportunities identify trends in the TCF Industry conduct and analyse market research assess the viability of new products and processes in the TCF market apply research findings to current data on the TCF industry identify opportunities for TCF products or processes develop a strategic plan
Consistency in performance	Consistently applies skills and knowledge when organising work completing tasks identifying improvements using workplace practices using OHS practices recording and reporting accidents and incidents assessing operational readiness of equipment used and work processes recognising and adapting to cultural differences in the workplace including modes of behaviour and interactions completing work systematically with attention to detail without damage to goods and equipment
Resource implications	Access is required to real or appropriately simulated situations including work areas materials and equipment and to information on workplace practices and OHS practices
Context for assessment	Assessment may occur on the job or in an appropriately simulated environment
Interdependent assessment	This unit may be assessed independently or in combination with other relevant units

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Range Statement

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the Performance Criteria, is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs if the candidate, accessibility of the item, and local industry and regional contexts.
Legislative/regulatory requirements	All work must comply with relevant Federal and State or Territory legislative or regulatory requirements.
Target may include:	garments, textiles or other TCF products TCF supply chain components market segments
TCF supply chain includes:	suppliers of raw materials spinners, wool processors, technical textile processors textile production enterprises patternmakers, machinists, designers, garment assembly enterprises producers of footwear, headwear, millinery or fashion accessories quality assurers suppliers of testing expertise and processing distributors outworkers sales and marketing suppliers point of sale merchandisers wholesale and retail outlets media and promoters packaging suppliers warehousing
Technical knowledge may include:	properties and performance characteristics of fibres, fabrics and yarns and other materials used in the TCF product quality indicators for fabric such as colour steadfastness, shrinkage, durability, grain etc processes used to produce TCF product and impacts on raw materials costs associated with materials and production processes limitations of TCF materials limitations of production processes for TCF products
Sample products may include:	short runs fabric samples prototype products textile samples design samples demonstrations trials

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